Samsung is the World’s Biggest Foldable Smartphone Brand in Q3 2025
Counterpoint Research recently released an analysis of global shipments of smartphones with foldable displays for the third quarter of 2025. The report reveals that Samsung is the world’s biggest foldable smartphone brand, having shipped the largest number of foldable phones among all manufacturers during this period. Samsung accounted for 64% of the total foldable smartphone shipments in Q3 2025, solidifying its dominant position in the market.
This represents a significant increase from the same quarter in 2024 when Samsung held a 56% share of foldable phone shipments. The South Korean technology giant achieved a 32% year-over-year growth in this segment. The launch of the Galaxy Z Fold 7 and Galaxy Z Flip 7 models played a crucial role in boosting Samsung’s market share and maintaining its leadership in the foldable smartphone category.
Market Share and Competitors in the Foldable Smartphone Segment
Following Samsung, Huawei and Motorola secured the second and third positions in the foldable smartphone market, with 15% and 7% market shares respectively. These rankings remained unchanged from Q3 2024. Other notable players in the foldable phone space include Honor, Vivo, and Xiaomi, which held 6%, 4%, and 2% market shares respectively during the same quarter.
The report highlights that the global smartphone market grew by 14% year-over-year in Q3 2025. This growth trend is expected to continue into 2026, presenting Samsung with further opportunities to expand its foldable smartphone business. However, the upcoming launch of Apple’s foldable iPhone next year is anticipated to increase competition, potentially making it more challenging for Samsung to grow its market share.
Samsung’s Innovations and Future Prospects
In addition to its strong sales performance, Samsung recently introduced the Galaxy Z TriFold, the company’s first smartphone featuring a tri-folding display. This innovative device marks another step forward in Samsung’s foldable smartphone lineup and showcases the brand’s commitment to pushing the boundaries of mobile technology.
Samsung is the world’s biggest foldable smartphone brand, and its continued innovation and strong market presence have helped it maintain this leading position. With the foldable smartphone market expanding and new competitors entering the field, Samsung’s ability to innovate and adapt will be key to sustaining its dominance in the years ahead.
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