Rivian Confirms New Purple Exterior Color Named Borealis
After nearly a year of online speculation, Rivian confirms new purple exterior color called Borealis. This fresh shade is inspired by the company’s own community and will be available for a limited time. The new purple color will be offered on select Rivian variants, marking an exciting addition to the automaker’s lineup.
This announcement comes as part of a broader design initiative by Rivian. The company is focusing on enhancing sensory experiences for its customers, going beyond just visual appeal. Borealis, the new purple exterior, is a key element in this effort to create more engaging and immersive vehicle designs.
Rivian’s Broader Design Initiative and Sensory Experiences
Rivian’s introduction of the Borealis purple exterior is not just about color. It is part of a larger strategy aimed at enriching the overall sensory experience of its vehicles. The company is exploring ways to appeal to multiple senses, making the driving experience more enjoyable and unique.
Alongside the new exterior color, Rivian is also investigating interior scents. This exploration shows the brand’s commitment to creating a more holistic and sensory-focused environment inside its vehicles. By combining visual elements like Borealis with other sensory features, Rivian aims to offer a distinctive and memorable experience for its customers.
Borealis and Its Limited Availability on Select Rivian Variants
The Borealis purple exterior color will be available only for a limited time, adding exclusivity to this new offering. It will be offered on select Rivian variants, allowing customers to choose this unique shade on specific models. This limited availability highlights the special nature of the Borealis color and its connection to the company’s community inspiration.
Rivian confirms new purple exterior color called Borealis as a fresh and exciting option for its customers. This new shade, combined with the company’s focus on sensory experiences, represents a significant step in Rivian’s design evolution. Customers interested in the Borealis color will have the opportunity to select it on certain models during its limited run, making it a standout choice for those seeking something different.
For more stories on this topic, visit our category page.
Source: original article.